Lead qualification
Which customers should we prioritise?
Prioritise the leads your sales team should work next
See the case →Business Science / MT2 Data
Better decisions.Measurablebusiness value. Make better commercial and operational decisions with predictive analytics and AI.
Predictive analytics and AI for your commercial and operational decisions.
We combine business expertise, data science and technology to help you anticipate demand, prioritise customers and improve performance.
Explore our solutions
01 / Our firm
Business understanding.Scientific rigour.
We help organisations turn complex business questions into practical decisions.
MT2 Data is a Brazil-based consulting firm specialising in predictive analytics and AI, with project experience across Latin America, North America, Europe and Asia-Pacific.
We work alongside business and technology teams, from assessing the opportunity and preparing the data to implementation and ongoing performance monitoring.
Why Business Science?
Business Science brings business understanding and scientific methods together. We combine economics, statistics, machine learning and AI to evaluate alternatives, test assumptions and support decisions whose results can be measured.
Project experience across
- Latin America
- North America
- Europe
- Asia-Pacific
02 / Solutions
Start with the decisionyou need to make.
Five business challenges.
Solutions shaped around your context.
01 / Customer intelligence & lead qualification
Which customers should we prioritise—and how should we engage them?
Focus commercial effort on the customers and actions with the greatest potential to generate additional sales.
The business challenge
Customer information is often fragmented across CRM, digital channels and transaction systems. Broad audience rules can miss purchase intent, while identifying likely buyers does not reveal whose decision a campaign, offer or sales contact could influence.
Our solution
MT2 develops a flexible customer data platform that connects relevant sources and accommodates different markets and business rules. Our modelling framework combines customer scoring and purchase propensity with causal machine learning. Where suitable treatment and comparison data are available, causal ML estimates the incremental effect of commercial actions. Prioritisation outputs integrate into existing CRM and campaign workflows.
What this enables
Decide whom to contact, which action to take and where to allocate commercial resources. Evaluate performance against existing targeting practices.
Selected engagement
Customer prioritisation for a global automotive manufacturer
MT2 developed customer scoring and purchase-propensity models to support CRM campaign selection in the manufacturer’s Brazilian operation. The solution combined customer characteristics, engagement and purchase history to identify priority audiences within existing contact budgets.
The solution helped generate incremental sales, accelerate lead progression through the sales funnel and reduce customer acquisition costs by focusing commercial effort on the right audiences.
02 / Market & sales forecasting
How much demand should we plan for?
Anticipate changes in market demand and translate them into business and sales plans.
The business challenge
Historical sales alone can miss changes in the economy, sector activity and customer behaviour. Different forecasts across teams make it harder to align commercial targets, capacity and investment plans.
Our solution
MT2 develops tailored econometric and machine-learning forecasting models, supported by a maintained external data platform. A shared forecasting application brings together market and sales projections, demand drivers, forecast accuracy and a scenario simulator. Teams can test alternative economic assumptions and understand how the outlook changes across segments and planning horizons.
What this enables
Anticipate market shifts, compare planning scenarios and align sales targets, production capacity and investment decisions around a shared demand outlook.
Selected engagement
Market and demand forecasting for a major steel producer
MT2 developed a forecasting platform to support planning for automotive end markets. The solution combined economic and sector indicators with tailored forecasting models, bringing demand projections, explanatory drivers and alternative scenarios into a shared planning environment.
Commercial and planning teams could assess changes in the market outlook and explore their implications for the business.
03 / Marketing & sales effectiveness
How should we allocate our marketing and sales budget?
Understand what drives sales and where additional investment can create the most value.
The business challenge
Media, promotions, discounts and sales incentives compete for the same budget. Separate performance measures make their contribution difficult to compare and can obscure where additional spending produces diminishing returns.
Our solution
MT2 develops marketing-mix models and a budget optimisation engine. The models estimate how commercial investments relate to sales, accounting for market conditions, pricing, seasonality and delayed effects. Response curves capture diminishing returns, while the optimiser evaluates alternative allocations within agreed budgets and commercial constraints.
What this enables
Compare investment alternatives on a common basis and decide where to increase, maintain or reduce spending across brands, regions and channels.
Selected engagement
Marketing investment allocation for a multinational beverage company
MT2 developed a marketing-mix model to assess the contribution of media, discounts and commercial initiatives to sales. The analysis accounted for external market conditions and evaluated alternative investment allocations within the existing budget.
The work provided a shared analytical basis for comparing commercial levers and identifying opportunities to improve investment effectiveness.
04 / Pricing & discount management
What price should we set, and how much discount should we approve?
Make pricing and discount decisions with a consistent view of the customer, the transaction and commercial priorities.
The business challenge
Customer history, transaction prices and previous concessions often sit in separate systems. Sales and finance repeatedly reconstruct the same information, slowing discount reviews and making decisions difficult to apply consistently.
Our solution
MT2 develops price elasticity of demand models and a pricing and discount decision-support application. The models estimate how changes in price and discounts affect expected sales volumes, supporting comparisons of revenue and margin scenarios. The application consolidates customer, invoice and negotiation data, with shared indicators and configurable commercial rules to evaluate proposed terms against transaction history and accepted ranges.
What this enables
Evaluate price and discount scenarios, understand their expected effect on demand, revenue and margin, and identify exceptions requiring specialist review.
Selected engagement
Pricing decision support for a global commercial-vehicle manufacturer
For the manufacturer’s Brazilian operation, MT2 developed a pricing and discount-review application that consolidated customer purchase history, transaction prices and previous commercial concessions.
The application gave sales and controlling teams a shared view of each negotiation, supporting consistent evaluation of discount requests and identification of exceptions requiring further review.
05 / Production planning & optimisation
What should we produce, and when?
Align production schedules with capacity, delivery commitments and business priorities.
The business challenge
When orders compete for limited capacity, changing one priority can affect the entire production plan. Manual scheduling makes it difficult to balance delivery dates, customer commitments, line changeovers and operating constraints.
Our solution
MT2 develops a mathematical optimisation engine and an interactive planning application. The engine evaluates orders, capacity, calendars, delivery commitments and commercial priorities together to propose daily schedules. Planners retain control to review recommendations, preserve confirmed commitments and move or split orders as requirements change.
What this enables
Compare feasible schedules, understand operational trade-offs and allocate available capacity in line with service commitments and business priorities.
Selected engagement
Order scheduling for a major Brazilian wood-panel manufacturer
MT2 developed an optimisation solution to allocate hundreds of customer orders across a monthly production horizon. The model considered production capacity, delivery commitments, commercial priorities and operating constraints to propose daily schedules.
Planners could review recommendations and adjust individual orders while assessing the implications for the wider production plan.
03 / Our approach
From business assessmentto measurable results.
A clear path from the initial question
to everyday use and ongoing improvement.
- 01
Understand & define
Business and
data assessmentClarify the decision, assess the opportunity and review data availability and quality. Agree on scope, feasibility and measures of success.
A defined use case and success measures
- 02
Build & implement
Solution development
and implementationConnect the required data, develop and validate the solution, and integrate it into existing workflows—with testing, user feedback and preparation for adoption.
A solution your teams can use
- 03
Measure & improve
Performance measurement
and monitoringTrack agreed business KPIs and solution performance. Monitor data quality and support improvements as business conditions change.
A shared view of performance and next steps
Technology partners
- Databricks
- Microsoft Azure
Innovation partners
- Distrito
- Innoscience
04 / Data & integration
Your systems.Your requirements.A connected solution.
Integration and data governance are part of the initial design conversation.
Discuss your data environment- 01
Connect the information that matters
Connect the data behind customer behaviour, commercial performance and operations. We bring relevant sources into a shared analytical foundation, using agreed APIs, database connections and file exchanges.
Explore the data we connect
- Customer & salesCRM leads, opportunities, contact history and customer transactions.
- Finance & commerceERP orders, invoices, prices, discounts, costs and inventory.
- Digital & marketingGoogle Analytics website and app journeys, conversion events, social media performance and advertising investment.
- OperationsProduction, logistics, equipment telemetry and operational records.
- External intelligenceEconomic, sector, market and climate indicators that put business performance in context.
- 02
Agree where data lives
Define processing, storage and hosting requirements with your business and IT teams, including the systems involved and the responsibilities of each party.
- 03
Define access and data handling
Address access permissions, retention, deletion and any third-party AI services during solution design. Security and privacy requirements inform implementation.
05 / Our platforms
Expertise translatedinto everyday tools.
Purpose-built platforms that support
access to data, insights and decisions.
Built by MT2 from the same methods, ready to put in front of your teams.
AI for farm operations
Colmeia
Your farm’s information. One conversation away.
An AI product designed to connect farm information and make operational questions easier to investigate through WhatsApp.
Forecasting & scenario planning
Vizionari
Turn market uncertainty into a clearer plan.
Build forecasts that respond to external scenarios. Run what-if simulations with up-to-date data and explore the results through an AI agent.
External data intelligence
Datalake
Reliable external data. Ready for your analysis.
A maintained data service bringing economic, sector and climate time series into your models and business applications.
Let’s start with your business
What decisioncould you makebetter?
Discuss your business challenge with MT2 Data.
Tell us what you want to improve, the decisions involved and where you are today. We can discuss the opportunity and a practical next step.
Talk to us
A 30-minute call with us. No obligation. In English or Portuguese.
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